Sunnyside Egg Co. is a “Little Egg” in a billion dollar “Big Egg” market, but they weren’t interested in playing small—their packaging redesign was built to express their values, stand out on an oversaturated shelf, and tell the actual truth about how their eggs are produced: no spin, no funny business, just straight shooting transparency. So how do you visually communicate just how much time their chickens spend outdoors? Solution—they’re outside so much, they need sunglasses.