Designer / Business Man

12.02.2008

I quit my job as an "art director" at a small ad agency in rural Kentucky to go work for my dream boss ... myself. That's right, in the heart of an "economic down-turn" and on the brink of a grand-paw told us so / survival-of-the-fittest recession ... I have chosen to brave the world of sole-proprietorship and hang out my shingle as a provider of design and advertising. After all ... it's those who take risks whom reap rewards. This decision has not come quickly. After nearly 4 years of day-in day-out ad work I have decided to manage my own clients from my home studio. It's a well calculated endeavor.

This isn't un-trod ground for a free-thinking designer. I think every designer wants to, has, or at some point will try to wing it on their own. Those who make have more than design talent. They have to have a well-rounded understanding of the design / business process, have a few long-term clients, and understand that it's not going to be a check cashing no-stress party. After months of thinking, reading, and planning ... I have concluded I am ready and willing. If nothing else ... I've got more than enough confidence.

Even if failure is all I encounter, I will learn the broader aspects of the design business as well as gain more in-depth client interaction. I embrace all these things with the understanding that few make it.

My main client will be StudioCalico.com. I will be creating patterned papers, stamps, print promotions, advertising, and a trade-show environment. Studio Calico is a scrapbooking internet re-seller who's business is moving head-on into the manufacturing and design of scrapbooking materials. I will lead the transition as design director of all product and promotion. This will provide me with the opportunity to explore more hand processes including custom typography and the frequent creation of original patterns.

No, I'm not nervous. Yes, I am very excited, determined, and confident this is the best move I've made for my career yet.

Wish me luck.